+99470 507 03 00
About Training
B4B (Business for Business) is a new way for companies to create value and compete. Through practical exercises, real-world cases, and interactive discussions, participants explore the changing nature of competition and the growing importance of business ecosystems and partnerships. They discover the principles of B4B and learn why companies that shift their mindset from B2B to B4B and create value for their partners consistently outperform those focused only on their products, services, or short-term results.
“
Competition happens at the bottom. People at the top are collaborating.
Warrenn Buffett
Training program
A highly interactive learning journey: case studies, tests, discussions, videos, and individual & group practical exercises
  • What is B4B? Shifting the Mindset from B2B to B4B
    • The Changing Landscape of Competition: From B2B to B4B
    • "Collaboration: Myth or Reality?" — Devil's Advocate Debate
    • "10×10 Challenge" — Strategy Game
    • "Win-Win" Group Exercise: How Does the Win-Win Principle Work in Life and Business?
    • "The Mysterious Puzzle" Group Exercise: Understanding the Power of Synergy
    • P&G Case Study: Open Innovation and the Open Business Model
    • The B4B Way: Value Co-Creation, Synergy, and Ecosystem Competition


  • Best Practices in B4B: Lessons from Industry Leaders
    • The Story Behind B4B: Research, Insights, and the Book — Face-to-Face with Industry Leaders
    • Toyota Case Study — Group Exercise: Analysing Toyota's B4B Strategy
    • B4B as an Effective Defense Mechanism Against Market Forces
    • How Industry Leaders Build Partner Relationships — From the "Bow-Tie" to the "Diamond" Model
    • The Collaboration Continuum — From Networking to Collaboration
  • B4B Frameworks and Tools: From Insights to Action
    • The Triangle of B4B Principles: Contextual Intelligence, Managing Intellectual Capital, and Collaborative Culture
    • "111 Questions" Checklist — Self-Assessment of Your Company's B4B Readiness
    • The B4B Value Innovation Canvas — A Practical Tool for Applying B4B in the Real-World Environment
    • "B4B in Your Business" — Group Exercise to Identify New Partnership Opportunities and Initiatives
    • The Future of B4B: How May B4B Change the Way We Run Our Business?
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This training program draws on advanced management practices from Toyota, Procter & Gamble, IKEA, Coca-Cola, Knauf, and McKinsey, helping participants understand how leading companies create value, build partnerships, and succeed in a changing world.
Target Audience
100%
CEOs, Commercial, Marketing & Sales Directors, Strategy & Business Development Directors, Key Account Managers & Executives responsible for customers, partners, and business ecosystems
90%
Customer Experience Managers, Transformation & Innovation Managers, Product Managers, Operations, Procurement & Supply Chain Managers, and Business Unit Heads
85%
Middle Managers, Team Leaders, Project Managers, HR / People & Culture Managers, Entrepreneurs & Business Owners, and other professionals working in B2B environments
“
The traditional world of B2B was designed to sell things to customers, whereas the new B4B model is about delivering outcomes for customers.
James B. Wood, CEO of TSIA

Training Outcomes

Five Takeaways For Participants

  • Develop B4B mindset and understand why traditional B2B thinking is no longer enough
  • Discover how the B4B approach can create greater business value and sustainable competitive advantage
  • Apply B4B tools to turn collaboration opportunities into practical, mutually beneficial business initiatives
  • Explore how the world’s leading companies implement B4B principles in real-world business environments
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Speakers & Facilitators

Abbas Abbasov & Vladimir Klimov are entrepreneurs and consultants with over 30 years of practical expertise across diverse industries, including finance, manufacturing, oil & gas, trade, and education. Both hold EMBA degrees from the Stockholm School of Economics and have led numerous projects in organizational change and strategic management throughout their careers.

The book, "B4B: Business For Business. How Leading Companies Create Sustainable Competitive Advantage", represents the culmination of decades of the authors’ real-world experience, combined with their analysis of the business practices of leading companies, in-depth research, and first-hand interviews with senior executives.
Bring B4B
To Your Company
Feel free to call us or send us a message right here
  • Baku, Azerbaijan Republic
  • +99470 507 03 00

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